Regardless of your growth strategy, your key success factors are: attracting and retaining customers, improving product fit and increasing channel throughput. We don’t start with traditional marketing thinking (the 4 P’s). Instead, we think of your sales engine as a machine. This process-driven approach will quickly help you identify and remove constraints to maximize sales throughput, and then systematically fine tune your entire process so you’re closing deals at terminal velocity. Envisioning Microsoft Services mid-market support creates big wins in the market and inside the company.