In the earlier vision and the people who are helping to realize the vision. Top down, bottom up, middle out. Video, verbal, oral, interactive. The message should be everywhere…including on the top of the mind of every employee. Take the time to understand what communication vehicles work best for your employees. And take some risks. Sometimes, breaking the mold is the best way to get someone’s attention. Conclusion This chapter concludes the series on Leadership Change Management Communications. In summary, effective change management communication has three principle components:

  1. A vision statement that gives your employees hope during difficult times
  2. Shared ownership of the vision and shared responsibility of communicating the vision through all levels of management
  3. Community development and sustainability